Wednesday, June 07, 2006

Honda Commercial...Creativity

Got this in my inbox yesterday and thought it pretty cool. Make sure you view the commercial (name of the site not withstanding) . Those of you in the UK you might have seen it......

This is pretty cool. Read first. Read before you watch. Read the story, and then hit the link to see the commercial. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

Click here


Anonymous Anonymous said...

Thanks for the link! I did see this same commercial about two years ago and was racking my brain trying to recall where I did. I am definitely saving it in my faves this time round...

6/07/2006 12:18:00 PM  
Anonymous mama mia said...

nice! ... should be included as part of every Physics syllabus...

6/08/2006 12:25:00 PM  
Blogger Stunuh Jay said...

That was sweet! AWESOME, although I think I went a little cock eyed at the end of it from just following the bits and bobs!

6/09/2006 09:50:00 AM  
Blogger Kabinti said...

@ anon - you are welcome!
@ mama mia - ai don't mention physics on this blog! mehatesthebugger!
@ stunuh - You know! i tried to follow the pieces and ended up with a headache.

6/09/2006 06:18:00 PM  
Blogger Adrian said...

thanks for the link, great ad.

8/20/2006 05:17:00 PM  

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